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In a large-scale experiment conducted through a major North American online dating website, a team of management scholars from Canada, the U. and Taiwan examined the impact of a premium feature: anonymous browsing.
Out of 100,000 randomly selected new users, 50,000 were given free access to the feature for a month, enabling them to view profiles of other users without leaving telltale digital traces.
Head of Product at Tinder, Brian Norgard, says that Tinder Online is meant to serve users in emerging markets who don’t have enough storage on their phone (the app is 128MB on i OS) or a big enough data plan for Tinder’s image-heavy feed. Tinder has always been a native mobile app, first on i OS and then on Android.
It’s also meant to offer Tinder power users the option to do their swiping and messaging on desktop, which is far easier on power users than a mobile app. Now you can toggle between spreadsheets and Super Likes in a flash. But the company now serves 196 countries across the world, and is learning to be flexible when it comes to giving people options about how they use Tinder.
As of January 2015, Stat Counter estimates that Google Chrome has a 51% worldwide usage share of web browsers as a desktop browser, it is also the most popular browser for smartphones.
Tinder Online still requires that you sign on to your account through Facebook, and it doesn’t include any of Tinder’s revenue features like Tinder Boost or Super Like, for now. While the branding message of Tindering during class or work is questionable, the product itself makes a lot of sense.The researchers expected the anonymity feature to lower social inhibitions—and apparently it did.Compared to the control group, users with anonymous browsing viewed more profiles.Tap any browser on the left to learn more about them.Updating your browser just takes a little bit of your time, but will increase your internet experience. Increase your users awareness of a modern web by installing our widget.