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Speed dating is a formalized matchmaking process of dating system whose purpose is to encourage people to meet a large number of new people.

Its origins are credited to Rabbi Yaacov Deyo of Aish Ha Torah, originally as a way to help Jewish singles meet and marry.

The research, which was carried out by Professor Monica Whitty of University of Leicester and Professor Tom Buchanan of the University of Westminster, argues that the police, policy-makers, doctors and dating companies need to take into account the emotional state of those who have been conned, in order to prevent the crime, bring criminals to justice and support victims effectively.

"Professionals need to understand the awful details of this crime," says Professor Whitty.

Although some people interviewed by Professor Whitty became suspicious when they were asked for money, they were so infatuated with their fictional 'sweetheart' by that time that they chose to ignore the warning signs.

The study suggests that dating companies need to issue clear warnings on their sites so that users are aware of potential dangers 'before' they fall in love.As a parting gift (and unconscious experiment) Alison created a unique brand identity for Sandra’s nascent practice, designed and built her website and blog and taught her how to market herself online.Unknowingly Sandra became first client, successfully embracing her unique online brand identity, blogging weekly, increasing her “findability” on Google and eventually generating 3-4 referrals a week via her website, until her practice was full and she was able to raise her rates.During Alison Roth’s internship at The Maple Counseling Center in Beverly Hills, she worked full time as the Producer for Joe’s Club, Jdate’s first ever premium service; an invite-only dinner club for successful Jewish Professionals.Responsible for all aspects of the service, she designed the website, developed the technology and spearheaded sales and marketing.